Inspired by the
Genius of Tennis
On Court
Master decisions on the court with game strategy, mental discipline and mindset elevation.
Off Court
Extend the athletic mindset through the Tennis State of Mind to business, strategic planning, thought process and decision making.
In Life
Life is game, play it as such. Actualize life through tried and tested decision making frameworks derived from the game of tennis.
Steven Simkin: Vice President of NYJTL and Member of its Board.
Play the Game of Life.
Combine tennis sensibility with trusted guidance to navigate life’s challenges.
Events
Build community, engage in thoughtful discussion with like-minded peers.
Role Models & State of Mind Talks
Learn from the best on and off the court. From business leaders to championship tennis players.
Inspire action through role models, engaging media, and storytelling that highlight tennis as a tool for personal development.
The Genius of Tennis TV
Standalone Documentary complemented by a range of compelling multimedia programming.
Online Platform
Digital tools to improve decision making on and off the court.
Tennis State of Mind Development Strategy
*For Illustrative Purposes
The Genius of Tennis Docu
The documentary serves as the foundation of the State of Mind platform, establishing the core narrative and codifying the approach that drives the initiative. As the first major effort, it sets the stage for the broader platform by showcasing the power of the content and the role models it features. The program invites audiences to engage, reflect, and continue the journey beyond the screen.
Digital Platform
Tennis State of Mind is a dynamic edutainment platform that builds on the momentum of its documentary premiere to celebrate the genius of tennis as a metaphor for life. It blends personal growth and critical thinking into a custom-designed, multimedia experience that equips individuals with practical tools for everyday challenges
Role Model Series
These role models continue to use tennis as a lifelong resource for growth and fulfillment. By blending inspiring stories with practical advice, the role models series examines how tennis fosters discipline, mindset and problem-solving to overcome challenges and achieving lasting success.
Tennis State of Mind Overview
Combine tennis sensibility with trusted guidance to navigate life’s challenges.
*For Illustrative Purposes
The Precedent
Tennis State of Mind
Mission & Opportunity
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Mission:
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Elevate visibility and value of tennis by showcasing its transformative power both on and off the court.
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Inspire action through role models, compelling media, and storytelling that highlight tennis as a tool for personal development
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Help tennis achieve its deserving potential by closing the Tennis Gap.
Opportunity:
A forward-looking strategy shaped by evolving trends in tennis, personal development, and popular culture. By leveraging the growing influence of athlete role models and the sport’s rising popularity, there is a unique opportunity to deliver engaging, edutainment content that inspires and empowers.